A discreet listing is when an Estate or Letting Agent markets a property with limited information, often requested by homeowners who are in the public eye or due to certain professions. 

Properties can be discreetly marketed on Rightmove, but must include:

• Property Type: Category of the property (e.g., house, apartment)
• Selected Address: Address of the property
• Display Address: General location such as the town/city (it can't say anything that isn't address/location related, like 'coming soon').
• Price
• Description: Brief overview of features and amenities
• Images: Photos of the property or none at all for privacy (there can't be any images that include text, such as a 'coming soon' image). 

This ensures the property appears in search results and generates interest while maintaining privacy. 

Below is a screenshot of an example of a discreet/'coming soon' listing we would allow on site:

If there is a significant lack of information for a substantial time, or the property is reloaded with full details, the Data Quality Team may investigate. These types of queries can be sent to the Data Quality team on the email dataquality@rightmove.co.uk. 

These guidelines also apply to ‘coming soon’ property listings.